Word of mouth customers usually aren't pricing you with others for the best deal either, which makes them even more valuable. Let your customers and associates speak for you. What they say has more weight then what you say. How many times have you listened to a sales person (if you were really listening) and found yourself wanting to hit the off button because all they could do was brag about what they do.
- We have the best quality. So show me
- We are honest and integrity. If you have to tell me that then most likely your NOT!
- We are better then So and So. I don't appreciate sales people who bad mouth the competition.
- We have the best service. Yea, and so does your competitor.
So what's the point? Integrity, honesty, quality, service, personality, etc. had all better be your best. If you are at the top of your game then your prize will be greater then hard sales with empty promises.