- "How I Raised Myself from Failure to Success" by Frank Bettger. Frank sold Life Insurance during the Depression and was the highest paid salesman in America. (This is also the book we are studying at Selling North Idaho book club on Thursday mornings at 7:00 at Z-Spa in CDA. Come join us, and learn!)
- "Rich Dad Poor Dad" Highly recommended by associates of mine, but I have not yet had the chance to read it.
- "The E-Myth" also highly recommended by associates of mine.
- "The Paterson Principles of Selling" revived and revised by Jeffrey Gitomer (the book I am using for this study)
- "The Sales Bible" by Jeffrey Gitomer. One of my favorites. I also HIGHLY recommend his seminars. Also go to his website wwwbuygitomer.com and sign up for his Caffeine Ezine. He is highly motivational for sales people. I have worn my book out because I constantly go back to it for new ideas.
- "The complete Idiots Guide to Cold Calling" by Keith Rosen. If you have trouble making that first call to get the appointment with a prospect this is a very easy book to follow and get ideas from. Many different styles to try out until you find what works for you.
- "101 Way to Promote Yourself" by Raleigh Pinskey. Also one of the books for our book group. Many great ideas. I'm still working on this one.
How many of these have you read? Are you saying ouch, or patting yourself on the back? Well don't pat yourself too fast if you don't use your books regularly for reference or continue to educate yourself further. There is one concept that I see so many sales people struggle with, but if you want to be successful you better wrap your brain around this "you will never know it all." So set aside an hour a day to read and learn. If it is hard to make yourself read a sales book, then start with something you are interested in. Get yourself in the habit of reading an hour a day, and then it will be second nature.
Welcome to Success